International campaign underway for Salzburg 2014 03.10.06
On 22 June 2006 the International Olympic Committee selected Salzburg as one of the three finalists in the bid to host the Olympic and Paralympic Winter Games in 2014. As of 1st October the candidate cities have been allowed to present their case on the international stage. The highly motivated Salzburg bid team is under the leadership of CEO Fedor H. Radmann.

Salzburg 2014 had a head start as cycling’s UCI Road World Championships took place in Mozart’s home town just before the international campaign began. This event was broadcast to more than 60 countries, drawing an audience of over 400 million and 330,000 spectators from over 20 countries attended the event itself, along with over a thousand accredited journalists. The event was perfectly organized, garnering high praise from all quarters and making the Salzburg 2006 cycling world championships a wonderful showcase for Austria and Salzburg.

The final decision on the host city for the 2014 Olympic and Paralympic Winter Games will be made in Guatemala City in early July 2007, which is still nine months away. So far the IOC has allocated four official dates for presentations: in November at the Seminar for Secretaries General of African Olympic Committees in Blantyre, Malawi, at the end of November/beginning of December at the Congress of the Olympic Council of Asia in the context of the 2006 Asian Games in Doha, immediately following that at the General Assembly of the European Olympic Committees in Brussels and finally in April 2007 at the SportAccord convention in Beijing. Of course Austria’s winter sports athletes will also be important ambassadors for Salzburg’s bid during the 2006/2007 season.

Salzburg’s international campaign focuses on people. The bid team members will make the case for Salzburg 2014 in personal meetings and within the parameters specified by the IOC. Salzburg’s total budget of 7.1 million euros will be enough to cover the cost of the bid, as the campaign is dispensing with major advertising and PR agencies, advertising campaigns and TV spots. There will of course be films and presentations highlighting Salzburg’s strengths - from existing well-established sports facilities and the transport and tourism infrastructure already in place to its experience in organizing major sporting events and the beauty of one of the most famous cities in the world, everything is set and ready to go.

The international team behind the “Salzburg 2014” bid
Salzburg’s team for presenting the bid internationally is a fine blend of experience, enthusiasm, sport and organization. But there is one thing that all the team members have in common – a passion for the Olympic Games, and each has their own story.

Fedor H. Radmann, CEO of the Salzburg Bid Committee for the 2014 Winter Games, brings decades of experience in international sporting events to the bid. An expert in international sport, he has served in executive positions at Olympic Games, the FIFA World Cup, the UEFA European Championships, the IIHF Ice Hockey World Championships and at many other events. Together with Franz Beckenbauer he was successful in bringing the FIFA World Cup to Germany in 2006 and in staging the event. As he says, “It is a great pleasure for me to be leading the Salzburg 2014 bid against international competition. We are well positioned and have a first-class concept. Salzburg is ready for the Games.”

Franz Klammer, Austrian skiing legend and former Olympic champion in the men’s downhill event. A world-renowned sportsman, he is a board member of the Laureus Foundation and a United Nations goodwill ambassador and is also heavily involved in the Franz Klammer Foundation he set up to provide support for athletes in need. Franz Klammer is the sports ambassador of the Salzburg 2014 bid. “Austria is synonymous with winter sports, for both athletes and spectators and even in politics. We live for winter sports and are proud to be able to present Salzburg’s fantastic bid to the world. I can assure you that the athletes will be our major focus.”

Rudolf Höller, Bid Operations Director, has held leading roles in the successful organization of numerous major winter events, most recently as Secretary General of the FIS Nordic World Ski Championships in Oberstdorf in 2005. He is an official FIS expert and has proven his skills in the development, management and staging of events on several occasions in the international arena. "From an organizational perspective, Salzburg is the best-equipped candidate. Our decades of experience in winter sports and the ideal infrastructure provided by our "Ice & Snow" twin-centre concept are major pre-requisites for hosting the Olympic and Paralympic Winter Games."

Gernot Leitner, Games Plan Director, spent 15 years as a professional volleyball player before becoming an architect specializing in sport venue design. After working as the director of the sports venue planning section of Salzburg’s 2010 bid, he has redesigned and improved the games plan to meet the recommendations of the IOC’s Evaluation Commission. “We have tightened up the concept considerably for 2014, so that it will not take any athlete longer than 12 minutes on average to reach their venue. Our aim is to make all the participants as comfortable as possible, to create the perfect conditions for all the athletes, officials, media, sponsors and spectators.”

Walter Pfaller, leader of the sports department of the State of Salzburg and himself in a wheelchair, has extensive experience in the Paralympic Games – both as an athlete and as an official. He participated in seven Paralympic Summer Games, winning medals five times as an athlete and taking the gold in the pentathlon in Seoul in 1988. On the Salzburg 2014 committee, he is the link to the State of Salzburg and is also a highly qualified expert on the Paralympics. “For the Paralympics it is important not only that we have excellent facilities, but also that there is a high level of acceptance in the country. This is where Austria leads the way.”

Andreja Wieser, international relations for Salzburg 2014, began her “Olympic career” as the International Relations Director for Klagenfurt’s bid for the 2006 Winter Olympics. She also served as the Programme Manager for “IOC Services & Protocol” on the organizing committee of the Summer Olympics in Athens in 2004. She then successfully led the “International Dignitary Programme” on the organizing committee of the Olympic and Paralympic Winter Games in Turin in 2006. "I have now served on the organizing committees of two Olympic Games and all I can say is that although it is a lot of hard work, it’s the best feeling in the world. Now I have the opportunity to help realize this dream in my own country. Austria’s vast experience in winter sports, our unique understanding of tourism and our existing infrastructure mean that we can concentrate on staging the event as best we can."

Penny Baker-Fischer, an Australian and the Image and Identity Director for Salzburg 2014, has for the last three years lived 1100 metres high up in the Salzburg mountains. Penny was an Account Director at the Walt Disney Company, and then in 1995 she became the General Manager for Marketing, Image and Licensing on the SOCOG organizing committee for the Sydney Olympics in 2000. From 1998 to 2002 she was also on the IOC Image Committee. “I fell in love with Austria years ago and that’s why I’m here now. There are so many reasons why I love it here - the amazing countryside, especially the mountains and lakes, the wonderful city of Salzburg, which to me is small yet cosmopolitan and its location at the very heart of Europe.”

The Austrian Olympic Committee’s International Team
Leo Wallner has served as President of the Austrian Olympic Committee for over 15 years and has been a member of the International Olympic Committee (IOC) for the last eight years. He is taking a leading role in the Salzburg 2014 bid, as all bids for Olympic Games are made by the relevant National Olympic Committee (NOC). This is his, and Austria’s, fourth consecutive bid for the Winter Olympics.

Heinz Jungwirth, Secretary General of the Austrian Olympic Committee, has been involved in the Olympics for 25 years. He holds a key role in the planning and international relations of the bid, to ensure that the needs of the NOC and the athletes are effectively addressed.

Salzburg politicians
Mayor Heinz Schaden is the Chairman of the Board of the Salzburg Bid Committee for the Winter Olympics in 2014 and this is his second consecutive Olympic bid. He was instrumental in concluding a multi-party agreement to ensure maximum government support for the bid, both at national and regional level.
Gabi Burgstaller, the Governor of the State of Salzburg, is the main ambassador for the bid in the State.  She has played a key role in ensuring that all levels of government – national, state, city and local authorities - are united in supporting the Olympic bid.

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