It is the rarest of alpine flowers – a prize sought for centuries by young climbers intent on expressing their love with a gift of true beauty. It is an enduring symbol of nature that has come to embody honor, bravery, commitment and vision for those who travel the heights of the alpine realm. It is a favored symbol of Austria’s tradition of alpine hospitality – which is why Salzburg 2014 selected the Edelweiss as the logo for its bid campaign. And that’s why the world is at the center of this rarest of flowers.

The Edelweiss is the symbol of Austria’s desire to unite the world in friendship and peace through sport in the enchanting setting of its most magical city. Celebrate the Magic of Winter Sport in Salzburg in 2014.